Location: Russia
Project Type: Student Project
School: HSE ART AND DESIGN SCHOOL
Tutor: Sergey Kleschev
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Offset printing
This is the concept of the Bashkir honey packaging. Bashkortostan is a region rich with household apiaries. Honey making is a tradition and a key part of the culture. Real bashkir honey is usually packaged simply without any expensive or colorful details. People make it for their own needs and pleasure, and you can buy it from a grandma in the marketplace. That's why It was inspired by pickled food that grandmothers make for winter. This way, every customer that buys it, will feel like this honey was made for them by their grandparents with sincere love.
On the one side, pickled food is something absolutely nostalgic and familiar to every russian person, but on the other side, pickled food is the metaphor for genuine love and care, because our parents or grandparents would never make us bad food.
The jar for honey is a reused glass jar that was first made for selling pickles, tomato paste, baby food or something else. The lids have pictures of vegetables on them because such lids are used for making homemade pickled food. On the reverse side of the cover is written, "Bon appetite" in the Bashkir language.
I divided the label into three parts. The first one is the photo of a beekeeper that made the honey, next, there is his handwritten note, in which he tells his name, where he and the honey is from. Third part is allocated for the technical information. On the inner side of the label there is a photo of a field in Bashkortostan, where the bees collected honey. Packaging for 100g, 500g and 1kg.
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