SmakuJemy

Design: PELC & PARTNERS
Location: Poland
Project Type: Concept

SmakuJemy is a modern convenience food brand concept which aims to stand out from the competition on the Polish market through the use of simple packaging and whimsical illustrations. The design is intended to evoke a sense of cheerfulness, play, and fun in order to appeal to a young audience. Each packaging features an illustrated personification of the product's hero - fruit, vegetable or animal - expressing their own attitude, personality, and style. More than anything, we wanted to put a smile on the face of the customers because we believe that humor is too rarely present on Polish store shelves.