Location: Hungary
Project Type: Produced
Client: Goosebumps Coffee
Photography: Bendegúz Csizmadia
Product Launch Location: Global
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Print: Inkredible Letterpress
Printing Process: Letterpress, gold foil printing
Goosebumps is a premium coffee brand presenting various types of coffee from all over the world. The brief was to create a complete packaging program that communicates the product's quality while being fresh and a bit unexpected. The special shape of the box is based on a triangle grid. It comes now in two sizes but it's easy to generate. Blue and beige color coding separates the different ranges of coffee – espresso and filter. Coffee types are differentiated with the slight changes in the pattern: this system allows the brand to have dozens of variations still looking like one family. The boxes utilize special printing techniques as letterpress and gold foil printing to emphasize the branding.
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