Agency Direction & Strategy: Motiejus Gaigalas
Graphic Design: Greta Dumciute
Location: Lithuania
Project Type: Produced
Client: RUTA
Product Launch Location: Lithuania
Packaging Contents: Healthy Snacks
Packaging Substrate / Materials: Plastic
Printing Process: Flexography
It’s the innovative and healthy snack made from fruits berries or seeds. Ingredients which could seem incompatible at first sight, mixed together bacame a true masterpiece of a snack, not only tasty and easy to consume but containing loads of beneficial nutrients.
This nutritious snack is quite small, therefore label design is focused on bright intensive colors letting product to be spotted and identified easily. Naming and logotype also plays big part informing consumer about ingredients and benefits of the product. Small composition of ingredients and short list of benefits supplements it even more. Label is made from matte polipropilene material with glossy elements make it more appealing and to emphasize most important parts of label.
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