BUFO – personal brain supplements

Agency: étiquette
Design strategy: Gintarė Marcinkevičienė
Art direction: Irmantas Savulionis
Graphic design: Gintarė Marcinkevičienė
Account management: Ramunė Baranauskaitė
Printing manufacturing: GSP
Product photoshoot: Kilo.Health Production Team / Matas Dauginis, Tauras Čeledinas
Location: Lithuania
Project Type: Produced
Client: Bufo
Product Launch Location: Americas
Packaging Contents: Brain supplements
Packaging Substrate / Materials: Paper, plastic
Printing Process: Foil stamping

SITUATION
Every single day we want to be better, faster, stronger. Still, we must not only demand but also give. Our brain needs fuel to boost cognitive functions. Bufo is designed to improve focus and productivity. The uniqueness of these brain supplements is a personalized experience.

Our task was to create a simple package that contains all the package elements — 20 sachets for daily use, an envelope with ingredient cards, and directions for usage.

SOLUTION
Edgy. Bold. Genderless. These are the keywords that led us through the creative process. The design is laconic and a bit medical, but in a new way. Dedicated to a contemporary, self-care person with high expectations of himself.

We chose green and black colours thinking about the product, the category, and the buyers. The green colour is about naturalness, and the black is about rationality. The results of the completed online quiz lie on the side of the package. While different surface finishing and contrasting colour allow the user to understand the concise results quickly.

Limitless you!