Lulu Yogurt

Agency: Minim
Project Manager: Lazizkhuja Sharipov
Designer: Sardor Jurabaev
Copywriter: Said Nazrillayev
Location: Uzbekistan
Project Type: Produced
Client: Rashmilk LTD
Product Launch Location: Uzbekistan
Packaging Contents: Yogurt
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Rashmilk is a yogurt producer from Uzbekistan which is focused on kids and women, who are keen on fitness and health.

Designing a new product for the Brand we decided to start from a mascot — a bunny, made of an air balloon. It was a symbol of lightness, as our yogurt has nearly none fats and is suitable for healthy ration.

Moreover, the bunny was a good character for kids, who are one of the main consumers of the Lulu yogurt.

By the way, the naming «Lulu» was also directed to children and their ability to spell words, vowels and letters. It is easy to memorize and remember, easy to type, write, or read on commercials and on the packaging itself.

When it comes to the pack design, we put the main ingredient of a yogurt in front — in each block you can find pictures of bananas, strawberries or apples, so that client could identify which taste the yogurt has.

It was important, as the product does not have a ribbon around a pack — it means, that we had to find a solution to place all information and design elements just on the upper cap.

Fortunately, we coped with that and even saved the design structure, avoiding mess of texts, visual and colours.

Since we mentioned colors, let’s get a bit deeper — usually, classic yogurt design is performed with bright, acid colors, that should attract an eye and stimulate purchases. But our team chose another path — for us, yogurt is a calm product. It is light, not aggressive, but soft. That is why we used pastel colors, like blue, yellow and green.