Raw Carob Bars - Native range

Design: Vasco Loubet
Location: Portugal
Project Type: Produced
Client: Casa do Bosque
Product Launch Location: Europe
Packaging Contents: Carob Chocolate
Packaging Substrate / Materials: Biodegradable plastic and paper
Printing Process: Digital

This project is the new range of Raw Carob Bars, an artisanal product of Casa do Bosque. Each one of them has an animal associated some how to the highlighted ingredient. For instance, the Iberian Lynx on the Raw Carob Bar - The Original, which is an endangered species, is an animal who lives on the meditterranean forest, which is where we collect the carob. The idea is to make the consumer to get to know better the natural heritage of the European southwest, to give it a better recognition and to make them preserved. At the same time we want to state how import is each one of the animals on the package.

What's Unique?
What makes it special is the ideia we want to get passed, besides the vibrant colors, the jovial look and the design it self.