Mild Soap

Course: Rotulando
Creative Graphic designer: Larissa Graboski
Creative Graphic designer: Priscylla Nunes
Creative Graphic designer: Barbara Design
Copywriter: Thiago Mattar
Creative 3D designer: Nayani Teixeira
Motion: Ted Oliver
Location: Brazil
Project Type: Concept
Packaging Contents: Soap
Packaging Substrate / Materials: Paper
Printing Process: Screen printing and digital printing

Have you ever think about the connections a bath can make? It is not just a habit, but a ritual connecting you to your true essence. It's body and soul on the same wavelength. It is the sensitivity that brings out intuition and a universe of sensations at the same time, celebrating their truths and their self-knowledge. It is a meditation where the mantra is always the same "love yourself". The care and affection that create a perfect channel where the skin becomes an ethereal connection channel between body and mind, soul and the mundane, all at the same time, in the same space.

Mild Soap, It is body and soul on the same wavelength.

It is respect in the form of care. It's looking at nature with the grandeur it deserves. It's looking at the other as a mirror. It is the self-love that overflows and inspires everything around you. Because when you love yourself, life takes on a new meaning.

An identity concerned with the woman, who uses very few ingredients and in an artisanal way to bring out the smooth and soft skin purity. A simple visual identity, minimalist but differentiated with pastel colors to bring a natural, light and feminine atmosphere.

Mild Soap is not just a habit, but a connecting ritual between you and your true essence. Designed and created for women between 25 - 35 years old who seek delicate and intimate skin care. Mild Soap, it's respect in shape of protection.