Art Director: Bianka Kun
Creative Director: Farsang-Bajczi Natalia
Photography: Viera Virág Andrusch
Intern Gréta Köves
Location: Hungary
Project Type: Produced
Client: Novel Food Kft.
Product Launch Location: Europe
Packaging Contents: Craft beer
Packaging Substrate / Materials: Aluminium can
Printing Process: Digital printing, 3D UV Varnlimish, Golden print
This Quince Imperial Gose made by our client Viharsarok Brewery is one of 2021’s most exciting summer beers. The fresh, aromatic, and tangy beer got a label design inspired by the natural shapes and colors of the fruit, quince.
The different shades of yellow and green are the colors of quince from raw to ripe. The shapes represent the fruit and its tiny seeds on the inside. While we know it’s what’s inside that counts, we crowned our beer label with a layer of 3D varnish foil, which gives the can a quince-like texture. Safe to say, this brew is perfect both inside and out.
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