Yoi: It's All Good

Agency: Herefor Studio
Creative Direction: Cory Uehara, Ryan Hammond
Design: Cory Uehara, Jordan Cullen, Ryan Hammond
Account: Jena Garlinghouse
Strategy: Marianne Velonis
Client Partners: Ellie Wells, Tosh Nakagawa
Location: United States
Project Type: Produced
Client: Yoi
Product Launch Location: United States
Packaging Contents: Pre- and Probiotic Plantmilk Beverage
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing, Shrinkwrap

Yoi means "good" in Japanese and this tangy, cultured, pre- and probiotic plantmilk made with pops of fresh fruit, nuts, seeds and other real ingredients is just that and more. Super Yoi, if you ask us.

So when the founders, Ellie and Tosh, came to us with a product that was a brilliant seedling of an idea and asked if we'd help them launch their brand, we said "%!*#, yes!" and then all cheers'd with some Yoi.