The OTHER MARKETS Platinum Pentaward went to Mouse Graphics in Athens (Greece) for a line of Petrocoll cement bags. The mould can be said to have been broken for this type of product, found mainly at construction sites. The aim of the agency was to create a design for Petrocoll that broke radically with its competitors, and thus get the brand much talked about. The design features elegant, non-provocative female figures. The risk of slipping up was quite great, actually.
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