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Pasta Prima

Derrick Lin Packaging of the World Chief Curator 8/16/2011 07:31:00 PM , , ,


Designed by Murray Brand Communications, United States.

Sold as 100% all natural, organic and gluten free, the new look extends to 15 SKUs
and launched at a variety of national grocery retailers just recently.

The objective of this project was to design a recognizable brandmark and packaging architecture supportive of an all-natural positioning. Also, the new package design was to convey a message of simple ingredients and delicious products that are easy to prepare.


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1 comment: Pasta Prima

  1. LeahJune 11, 2012 at 5:26 PM

    I like the transparent part of the packaging. See through packaging really improves good product promotion.

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