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Helado i (Concept)

Derrick Lin Packaging of the World Chief Curator 11/09/2011 10:10:00 PM , , , ,


Designed by Mile Soto, Costa Rica.

The brand and it’s flavor palette were new, so the design proposal includes the whole family. The idea was to include a collage of typographies and illustrated elements that appeal to the fun, active and young world of our consumer. The name of the brand underwent a great typographic work in order to difference and position it in the market place.




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7 comments: Helado i (Concept)

  1. SelektorNovember 9, 2011 at 10:37 PM

    Is this a candybar?

    ReplyDelete
  2. JeevesNovember 9, 2011 at 10:39 PM

    I think it's an ice cream from the illustrations

    ReplyDelete
  3. Mile SotoNovember 9, 2011 at 10:57 PM

    Is an Ice Cream

    ReplyDelete
  4. Olvin RiveraNovember 10, 2011 at 5:26 AM

    I love it!!!

    ReplyDelete
  5. AndreaNovember 11, 2011 at 7:39 AM

    <3

    ReplyDelete
  6. AnonymousNovember 23, 2011 at 2:05 AM

    Selektor, "helado" means "icecream"...

    ReplyDelete
  7. LokiluMarch 15, 2012 at 1:47 AM

    helado in puerto rico is more like a fruit, sugar and water based frozen treat, but depending on the place you're from helado means ice cream too.

    ReplyDelete

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