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Mirey Tights

Derrick Lin Packaging of the World Chief Curator 11/09/2011 10:18:00 PM , ,


Designed by ARC'S, Italy.

An interesting project of brand identity for a growing Russian company. Our intervention has explored and created the concepts and personality of 5 categories for a 40-references range, previously indistinct.

The project has positioned Mirey within the field of aspirational Russian brands for a larger base of consumers.










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2 comments: Mirey Tights

  1. AnonymousNovember 10, 2011 at 9:29 AM

    Wow. terrible photoshop job on the legs with blue dress!

    ReplyDelete
  2. LeahJuly 3, 2012 at 4:37 PM

    Very encouraging pose on the packaging.It really catches everyone's attention.

    ReplyDelete

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