Agency: Izvorka Juric _ visual communications, Motus Vis Ltd
Designer: Izvorka Juric
Client: GENOS Ltd
Type Of Work: Commercial Work
Country: Croatia
Genos is the first private DNA lab in the region that carries out all forms of DNA analysis. In it's modern equipped laboratory Genos, by applying the latest methods and validated protocols, provides a complete service from the isolation of DNA to the interpretation of the results.
Genos DNA testing sets are used for self-sampling. Using the collector in the packaging a sample swab the buccal mucosa is taken, which is then sent back to the Genos lab for analysis by returnable packaging enclosed. One of the basic requirements of the packaging of this product is a solid protective outer packaging to protect the collector from damage.
The product line for DNA testing currently includes six products. Marking the lines is based on a modular system that allows the reduction of production costs and quick response to new product development related to the latest genetic discoveries.
Primary packaging is a solid cardboard tube with a matte black metal fixed bottom and lid. It contains only the information that is applicable to all products, while self-adhesive labels contain the names and information specific for each DNA set, encoding the products within the lines by color and photography.
The tube is made of white matte board with selectively printed UV varnish on stylized illustration of DNA chain, and self-adhesive labels are on high-gloss material. For easier opening product labels are perforated in the lid crease, while the strength of the label material additionally protects the package from opening.
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