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Oh My DeVita Baby

Derrick Lin Packaging of the World Chief Curator 4/28/2014 05:01:00 PM , , , , ,

Agency: ADin
Designer: Jon Porcasi
Art Direction: Sue Taggart
Illustrations: Rosie Brooks
Client: DeVita International
Country: United States

For this project we were given a brief to create the packaging and branding of a new all vegan baby line extension for DeVita International. From inception to delivery we wove a story around the brand and created a feeling of delightful whimsy that appeals to the child within us all. For the packaging we worked closely with an illustrator from the UK named Rosie Brooks who helped us establish the overall look and feel of this brand through her charming drawings and together we created a line of 5 products. Early 2014 the brand officially launched on drugstore.com, walgreens.com and select Target stores.




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