Numi (Student Project)

Designer: Samah Alrajhi
School: Academy of Art University
Instructor: Valerie Taylor-Smith
Type Of Work: Student Project
Country: Saudi Arabia

The project was to choose a tea brand to rebrand and repackage. This is a rebranding of Numi. The logo is an abstraction of a teacup with NUMI in it. The project presents four different categories of their loose tea line: black tea, white tea, green tea, and herbal tea. It also presents a sample pack. It was designed to be contemporary and sophisticated. Color was added to distinguish between lines at a glance. The back labels were also designed with simple icons to make the information easy to read and understand at a glance.