Creative Agency: Frankie & Boyd
Marketing & Consulting: Glenys Carey
Project Type: Produced, Commercial Work
Client: IsoWhey Wholefoods
Location: Sydney, Australia
New IsoWhey Wholefoods brand identity:
Our design was inspired by the nutrient-rich ingredients embodying wholefoods and began with the creation of an intricate hand drawn Aztec style design, symbolic of the link to natural products.
We then added a unique burst of vibrant fluro colour to each pack to add contemporariness and relevance to our target. The selection and use of these beautiful colours was used to segment the range into Protein, Superfoods and Snacks, creating a fresh and impactful range at shelf level.
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