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Rare Barrel - A Sour Beer Co.

Derrick Lin Packaging of the World Chief Curator 2/13/2015 04:38:00 PM , , , , , , ,

Designer: Mackenzie Freemire
Project Type: Student Project
Location: Crystal Lake, IL, USA

Brief
Create relevant and fresh branding for a small scale microbrewery in Berkley, California. The Rare Barrel is an exclusively Sour Beer company, and they believe in the importance of the involved process, resulting in unique and crisp flavors.

Concept
Celebrate the mixing of the unique flavors in sour beers, and creating an experience that exemplifies that.

Execution
I created a colorful and vibrant branding system that immediately engages the consumer's attention.




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1 comment: Rare Barrel - A Sour Beer Co.

  1. Scott DanielFebruary 14, 2015 at 4:50 AM

    Mova is on point. Now that's

















    packaging design

    you can eye with your eyes. Captivating and inspirational. Always look forward to your posts Derrick!

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