Agency: Brandlab
Project Type: Produced, Commercial Work
Client: Molitalia
Location: Lima, Peru
Molitalia, one of the largest food companies of Peru, commissioned us to design their specialties line. One of the characteristics of the design was to take corners of packages to generate a continuity in the photos, this was for presentations Lasagna and Ravioli and in the case of long pasta packages use the resource as a window to show the product. That aligned form, create a beautiful order and generate a packaging family.
Awesome design. Unfortunately, it promotes over-packaging. Fruits don't need to be packaged in plastic, no matter how attractive the design is or how high-end the quality is...
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