Location: India
Project Type: Student Project
School: Ecole Intuit Lab
Packaging Contents: Ice cream
Packaging Substrate / Materials: Cupforma Natura food service board
Printing Process: Digital and Screen Printing
CONCEPT BEHIND THE LOGO:
I have used a sans serif typeface and played around with the concept adding a topping on the ice cream. The U in the logo represents the topping.
CONCEPT BEHIND THE PATTERN:
The pattern in the packaging represents the melting of an ice cream. Colors are used according to the flavor of the ice cream.
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