Location: Turkmenistan
Project Type: Produced
Client: Altyn Yunus Company
Product Launch Location: Global
Packaging Contents: Ice tea, juice
Packaging Substrate / Materials: Aluminium can
Baltea is an ice-tea brand exported to various countries in the Eurasian continent. It consists of three flavors: Fine Peach, Fine Forest Fruits, and, Fine Lemon.
An Ashgabat-based Belli Creative Studio has created its name and designed its look. The creative team created custom fruit illustrations for packaging and made 3D models. Baltea consists of two words: "Bal" meaning honey in the Turkmen language, and "tea". It is easy to read in the languages of Central Asian and Eurasian nationalities, which are the main markets for the product. Various promotional assets and print items are also designed for the newly established brand.
The Baltea's main targets are mothers, children, and regular people who consume soft drinks for their refreshing function.
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