A new alcoholic mix-drink by the name Vajo! is to be launched on the German market. Vajo! tastes like a cocktail and conveys the spirit of South America. The beverage will be launched with two flavors: Caipirinha and Cuba Libre. The alcohol content will be at 6% vol.
Vajo! is clearly reminiscent of the known Alcopops (such as Bacardi Rigo and Smirnoff Ice), but should not come across as a cheap copy.
Designed by Tibor Hegedues, Germany.
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